Experiential
Lead Producer on HOKA experiential activation & social/digital campaign in promotion of their sponsorship of The Speed Project, an underground, invite only 340-mile ultramarathon. Worked with Tool of NA to create a custom trailer and document the experience for both long and short form content.
4-month long project culminated into over 50x static images, 6× :45s interview videos, 10x social cutdowns, 1x :30s teaser video, and a :90s hero film of the race and HOKA’s sponsorship – all hosted on a custom landing page on the HOKA website.